About this deal
They offer a range of products to help maintain healthy teeth and gums, including toothpaste, mouthwash, and toothbrushes. Each product is designed to work together to improve oral health and prevent gum problems.
With a market as diverse as India’s multilayered tapestry of cultures, the toothpaste aisle is a colorful and vibrant bazaar offering a multitude of options to ensure your teeth gleam like the jewels of the Nizam of Hyderabad.There is no difference in the way you use a Sodium Lauryl Sulfate-free toothpaste compared to a regular one. Dabur Red Tooth Paste has been clinically tested for a reduction in plaque, gingivitis & bad breath. In-vivo study of Dabur Red Tooth Paste had been done using healthy subjects. A statistically significant improvement was observed in users when all the four conditions like plaque, gingivitis, stain, and malodor were assessed. Oral-B Pro-Expert toothpaste, when used in conjugation with Oral-B toothbrush and mouthwash, can help you fight all your dental woes.
In terms of market shares, Colgate Palmolive is leading the industry with 52.7 percent, followed by Hindustan Unilever (16.1 percent), Dabur (16.4 percent), and Patanjali, taking the fourth place with an impressive 9.4 percent in 2020.Since its launch in 1992, Pepsodent has set the standard of being the benchmark for oral care in India. It is another brand under the of the conglomerate, Unilever. Their toothpastes use herbal ingredients, including triclosan, zinc and micro granule formula giving you fresher breath, germ-free teeth and strong gums.
